Small Girls PR isn't typical. We're only 37 people, yet we're an agency of record for brands as large as GE, Verizon and Ann Taylor and we help put and keep emerging startups like Rent the Runway, Hinge, and TaskRabbit on the map. We tell the story of great brands through creative storytelling, quirky campaigns and press-worthy moments.

We maintain a close-knit family mentality when it comes to each other as well as the clients, reporters, bloggers and tastemakers we work with, crafting stories by day and connecting with our colleagues by night. It doesn't hurt that we cover 100% healthcare, nom #WaffleWednesdays, take paid "workations" together in Mexico, have summer Fridays, a cool office, and work in Williamsburg - just a couple blocks from the first stop in Brooklyn.

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What's the deal? 

Glad you asked. "Innovation" is a buzzword everywhere you look, shelved somewhere between "disrupt" and "pivot," but at Small Girls, working with innovation clients is no fool's errand. This hub works with enterprise brands to illuminate the ways they are changing industry, unveiling the new work they're doing at the front lines of technology and science.

Strategizing the share-worthy ways to amplify work at the edge of artificial Intelligence, drones, and connected health solutions are all a part of the every day here. From dropping a sneaker made of jet engine parts to promote advanced manufacturing to tapping an NFL player-turned-mathlete to explain marketing algorithms, the Innovation Team is tasked with making complex technologies visible for a wide range of audiences. We work fast, dip our hands into new projects & partnerships every few weeks, and often carry out multiple campaigns at once. 





GE #BBQScience Research Center at SXSW 

There's no better way to understand what goes into good R&D than by conducting three days of BBQ experiments! At SXSW 2015, Small Girls helped GE debut the world's first smart, digitally-driven brisket smoker and several food science experiments to explore if data can influence the future taste of BBQ. Attendees saw their "Brain on BBQ" by wearing EEG headgear while tasting foods and seeing how their brains reacts to flavors. They also made liquid nitrogen ice cream with BBQ-inspired toppings (edible jalapeño glass anyone?).  Coverage we secured for the event exceeded 1 billion impressions & included Fortune, EATER, ABC News, Nightline, CNBC, Engadget, Esquire and more! 


GE x Jackthreads x Android Homme's Supermaterial Moonboots  

To mark the 45th anniversary of GE contributing engineering talent to NASA's Apollo 11 mission, and to call attention to GE's continued leadership in advanced materials engineering, Small Girls helped GE announce THE MISSIONS sneakers. Leveraging a creative collaboration between GE, JackThreads and design label Android Homme, GE was able to make a successful debut in fashion, raise its cultural relevance amongst consumers and expand its social footing around the globe with coverage in InStyle, GQ, Fashionista, The Verge, Popular Science and more! Small Girls also hand selected celebrities & influencers from our close network to receive and rock THE MISSIONS on socials.


Persado's #MathMeetsMarketing with John Urschel 

Offensive lineman John Urschel has brains and braun. Besides playing in the NFL, he's also a published mathematician! Small Girls was psyched to announce him as the spokesperson for client Persado's #MathMeetsMktg campaign, which highlights how math and data science are used in modern business. Persado helps companies generate the right words and phrases to use in marketing to maximize action from consumers. To drive attention to this partnership, Small Girls secured press in Pix 11, Bleacher Report, Huffington Post, iDigital Times, Sports Illustrated Now and Mashable and more!


GE #iONFashion at New York Fashion Week 

To help GE prove that there's science in everything, Small Girls conceptualized a New York Fashion Week campaign with a team of top Tumblr science & fashion bloggers that we curated to report on the science, math and engineering that showed up on the runway in dynamic Spring/Summer 2015 collections. 


Tim and Eric's Ad Spot for the GE Link Smart Bulb starring Jeff Goldblum

Small Girls had a blast helping GE tell the story of how it reinvented Thomas Edison's light bulb. To introduce Link, GE's connected bulb, BBDO reimagined an infomercial featuring the always hilarious Jeff Goldblum, that Small Girls rolled out to press. The video was directed by Tim Heidecker and Eric Wareheim, aka Tim and Eric of Adult Swim fame. By generating massive buzz from our friends at E!, The New York Times, Vulture, Complex, The Huffington Post and more, the light bulb sold out months worth of inventory in just three days! 


GE #Fallonventions 

Did you know Jimmy Fallon was a patent-holding inventor? Besides being a comedic genius, it was all the more reason for GE to partner with Jimmy and The Tonight Show to create a new segment to showcase brilliant kid inventors. Small Girls helped announce GE's "Fallonventions" segment and bring attention to these young kid inventors by securing press in Geekwire, Thrillist,  MSN, Bloomberg Businessweek and more! 


GE's #BrilliantBrunch at SXSW 

Tasked with crafting and disseminating a meaningful program for GE for SXSW 2013, Small Girls PR worked alongside GE's marketing team to develop an intimate yet press-worthy GE experience. Small Girls curated participants for GE's #BRILLIANTBRUNCH, which introduced GE affiliates to like-minded creative makers. Hosted by GE's CMO, Beth Comstock, participants at #BRILLIANTBRUNCH tasted a menu defined by Small Girls, while creators like David Karp, founder of Tumblr, talked about the "Bloody Mary's," or stories of blood, sweat and tears that led them to become the "eggs benedict" of their industries today.   


GE #EmojiScience

Small Girls emojified ourselves with GE to launch #EmojiScience, a creative venture to break down complex science with emoji (obviously ;) Originally launched as a Snapchat campaign, Small Girls brought in science loving friends like Bill Nye, Rosario Dawson and Jessica Williams to bring to life GE's Emoji Table of Experiments and garnered press across tech, science and entertainment publications including MashableSalonTechTimesVentureBeatPSFK and more. Because of its original popularity, Small Girls continued to help GE extend the program and synced up with Mashable's Watercooler team to help develop a web series featuring Bill Nye breaking down all our favorite science!



Are you our next Small? 

If you are clever, connected and a media beast, just maybe. From Virgin America's Coachella campaign plane to Fendi sending drone-cameras down the runway at fashion week, you stay on top of news about brands and trends in technology and media.

  • You live to make new connections with reporters.
  • You notice when a celebrity does a product placement and immediately wonder why they did it, how much they got paid and think of two other brands it could have worked for.

  • Your go-to news sites range from Wired and re/Code to Buzzfeed and Vanity Fair.

  • You thrive in a role that creatively connects the dots between what's happening the world and your brand's goals as well as a role that calls for massive amounts of pitching. You'd be great at identifying the right emerging brands and startups for partnerships and you'd also be in your element coordinating stunts & events.

  • You appreciate that no two days will be the same, projects will be badass, and for that, you're willing to be on constant hustle mode.

NEEDS

  • 5-7 years experience in PR/earned (unpaid) media relations

  • Ability to think through & secure top-tier business, technology & lifestyle media coverage for clients

  • Confident in ability to personally secure 5+ media placements per month, even in a month where there may be no announcements (through creativity and a knack for uncovering stories at any time and matching those stories with the right reporter at hand)

  • Natural born connector with an eye for strategies that work to help brands tell their stories

  • Will do what it takes to get things done, doesn't sweat easily but likes challenges!

  • Desire to make Small Girls PR brand iconic and the go-to agency in the right circles.

NICE TO HAVES

  • Proven relationships with media

  • Agency experience

  • Experience with large brands

  • Social media whippa-snappa 

 


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Get moving: Apply by sending us your resume and a quick note telling us why you're interested in this opportunity.

Use the subject line "Innovation - Your Name" 

hiring [at] smallgirlspr [dot] com